MAY CONTAIN …… ALLERGENS?

"Inconsistent and often confusing labelling practices continue to put consumers with food allergies at risk. Statements such as “May contain” “Made on equipment that processes….” are unregulated within the Australia New Zealand Food Standards and in fact are unregulated anywhere in the world."

A new report from Martyn Atack, Atack Industries, free for download here:
May Contain …… Allergens? (Word document, 46 KB)

US MARKET OPPORTUNITY:

Whether or not you are interested in exporting to the US at this time, it is always a good idea to know what is happening in your product category over there.

US Market Trends and Products

What new products are being introduced? What brands are being refreshed, and how are they being updated? How much shelf space do the key players get? What are the standard prices in the various retail outlets? How deep are the price cuts during promotions?

Product samples are valuable as well – both for your technical people and your marketing team. And if the target products are too perishable to bring back to New Zealand, the packaging is still useful. Ingredient and nutritional information speaks volumes to your technical people. The product claims, label quality, images used, package and serving size information are valuable for your marketing team.

Exporting to the US

A market of this size and complexity requires good research and a staged entry. I have been researching the US food market for several clients lately. I have arranged warehousing, and identified and screened food brokers and distributors, retailers and catalogue companies. Here's what one of my clients, Kathy Light of EasiYo Yogurt has to say:

" I Thank you for all this good work. It is so exciting and you have done such a thorough job that it has given us the confidence we need to enter such a market as the USA."

On Location Research for You

I will be spending 3 months in the US from mid June through September. It wouldn’t cost much to have me pick up samples and note prices and trends while I am there. I could also be on the lookout for innovative new product ideas that you could introduce here in New Zealand. And if you are interested in exporting to the US, I can do for you what I have done for EasiYo - research the best way for your company to enter the US market, in a controlled manner, and as cost effectively as possible.

Kind regards,