 
Martyn
Atack is the founder and Managing Director of Atack Industries,
and is the primary consultant for the company. He started
the business after many years developing food products and processes
for companies such as EasiYo Products Ltd, Tip Top Ice Cream
Co and Kapiti Cheese.
During his time with Tip Top Martyn was responsible for the development of the
hugely successful Moritz and Paradiso ice cream novelties.
Education: Martyn obtained his Bachelor of Technology in Food
Technology from Massey University in 1991. He has additional training
in Food Safety/Hazard Analysis Critical Control Point (HACCP) from
Massey, numerous courses on Product Development, Project Management,
and Sensory Evaluation. He keeps current by regularly
attending refresher courses in these and other related areas.
Current Activities: In addition to product development for
several Auckland food companies, Martyn has become an expert in food
labelling legislation. He has developed a system to speed the compliance
process. He regularly presents and writes on this topic.
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QUALIFICATIONS
AND TRAINING
 Bachelor
of Technology (Food Technology - Massey University)
Food
Safety/HACCP (Massey University)
Numerous
courses on Product Development, Project Management and Sensory Evaluation
Member,
NZ Institute of Food Science and Technology
EXPERIENCE:
| New
Product: |
New
Process: |
Food
Safety / HACCP: |
| Feasibility
analysis |
Feasibility
analysis |
Plan
Design |
| Development |
Planning |
Implementation |
| Scale
up |
Development |
Internal
audits |
| Packaging |
Scale
up |
|
| Quality
Systems |
|
|
Six
years as a consultant leading development in Beverage, Dairy,
Fruit products and associated Process Development, Food Safety
Systems and labelling.
Two
years as Technical Manager EasiYo Products Ltd. Specification development,
Product and Process development, Quality Systems and Hazard Analysis.
Products include yogurt dry mixes, toppings, sugar free sweeteners,
dry blend yoghurt add-ins.
Two
years as Senior Research and Development Technologist Tip Top Ice
Cream Co. Responsible for the development of Moritz and Paradiso
ice cream novelties, ripples and coatings.
Four
years as Technical Officer and Assistant Production Manager at
Kapiti Cheese, Paraparaumu. Responsibility for Ice Cream, Specialty
Cream and Value Added Cheese production.
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Tel: +64 9 414 7730 :: E-mail: 